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Marketing, advertising, branding problem solver. Creative director. Writer. Media-agnostic or media-specific. Driven by extensive experience with national and global brands. Medical writer. PAAB experienced.
Creating innovative environments
It is only through interaction, argument and debate that we move towards progress and new ideas.
Amidst the confusion of competing strategic imperatives and ill-defined objectives, innovation always wins.
Grab attention and hold on to it.
There is an element of self-delusion among creative leaders. They’re not bothered by ambiguity.
They know that finding opportunity is a matter of believing it’s there.
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